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MAPPS Strategic Plan
(adopted 1998, revised 2002, REVISED 2006)
MAPPS Mission Statement:
"To promote the geospatial business and professionalism in its practice"
MAPPS Value Statement:
The foundation of MAPPS as the premier association of private sector firms in the contemporary geospatial profession rests on an essential set of core values that define, inform, and guide our professional practice. These values reflect the history and ongoing development of the profession and have been advanced, expanded, and refined by numerous public policy positions and internal operational activities of MAPPS. Among these are:
- Provide an opportunity for networking and information sharing among and between member firm principals, owners, partners and senior executives.
- Facilitate cooperative working relationship among firms in the marketplace and competition in the free market based on mutual respect and professionalism within applicable laws.
- Promote education and lifelong learning.
- Promote a strong, vibrant and capable market of private geospatial firms in the economy and the provision of services, data and products to government agencies at all levels.
- Expand the economic opportunity for member firms.
- Promote professionalism and ethical conduct by members.
- Provide service to the profession, its clients and the general public.
- Encourage social responsibility in the provision of geospatial services, data and products to improve the quality of life of all citizens and solve societal problems.
Goal 1: Enhancing and expanding market opportunities and improving the business environment for member firms.
Objective A: Promote legislation and public policy that maximizes government utilization of the private sector and reduces and minimizes government sponsored and supported competition in the geospatial market.
- Work for full implementation of the Federal Activities Inventory Reform (FAIR) Act.
- Support the Federal Prison Industries Competition in Contracting Act.
- Implement and strengthen National Highway System Act provision on use of the private sector.
- Draft MAPPS policy statement and seek legislation and government policy on commercial activities of universities and other tax-exempt/tax supported organizations.
- Seek legislation and government policies that recognize private, copyrighted, licensed geospatial data, and enable the use of such data by public entities and the regulation thereof that protects the intellectual property rights of business.
- Establish a MAPPS Legislative & Education Fund to provide political contributions, retain consultants for special projects, and take legal action on significant issues.
Objective B: Promote legislation and government programs that maximize the utilization of private sector geospatial data to solve global, national, state, and local problems.
- Seek amendments to increase role of geospatial data in government programs (E.g. Endangered Species Act, Clean Water Act).
- Support budget and appropriations of government agencies that utilize private sector geospatial data.
- Seek a full accounting of Federal government expenditures for geospatial activities and support initiatives to bring economy and efficiency to these activities.
- Work for enactment of the Federal Land Asset Inventory Reform (FLAIR) Act.
- Seek legislation creating a commercial geospatial and remote sensing advocacy office within the Federal government.
- Develop and advocate improvements to the FEMA flood mapping program.
- Seek establishment of regional QBS, ID/IQ prime geospatial contracts for emergency response and ongoing FEMA requirements.
Objective C: Promote programs and activities that increase member firms' ability to compete in commercial and global markets.
- Provide programs to keep member firms informed of and assure access to emerging commercial markets, global markets,
existing U.S. Government trade activities and NGO program.
- Seek "Buy America" legislation and policy for U.S. funded foreign programs with geospatial components.
- Explore creating an international committee and act as a liaison with WB, AID, TDA, UN, etc.
Objective D: Increase market awareness of MAPPS member firms' capabilities through various means of communication.
- Continue to improve and promote Web site & update capabilities profiles.
- Increase distribution of FLIGHTLINE to more client groups.
- Increase frequency of news releases, continue media/board lunches.
Objective E: Advocate improvement in the business environment for member firms.
- Support "Quality Through Competition" legislation to prevent caps on overhead, salaries, etc, and assure proper implementation and enforcement.
- Seek establishment of a special subpart in FAA Part 91 for aerial survey photo missions.
- Support legislation to provide a means and incentive for Federal agencies to invest in and retain fees for training and education in QBS contracting.
Goal 2: Advocate legislation, regulations and government policies that promote and enforce use of the qualifications based selection (QBS) process for selection of firms for geospatial services.
Objective A: Seek Federal and State legislation to implement, clarify and expand reach of QBS for geospatial services.
- Work with COFPAES on drafting legislation for introduction in Congress to update the Brooks Act, including the definition of services covered.
- Promote legislation to include QBS in legislation affecting Federal agencies not fully utilizing or embracing QBS.
- Initiate and support legislation requiring QBS by state and local recipients in Federal grant programs.
- Promote and support legislation to require QBS when prime contractors select geospatial firms as subcontractors.
- Keep member firm principals informed, and work with other organizations, to promote min-Brooks Act legislation in the state legislatures.
Objective B: Work with agencies on enforcement of existing QBS law and regulation.
- Seek revision to the GSA Schedules to remove QBS violations and enforce proper use of schedule contracts.
- Seek a QBS compliant schedule for A/E, including geospatial, services.
Objective C: Educate legislators, government employees, end users and the market on QBS.
- Provide assistance to member firms on enforcement of existing QBS laws and regulations.
- Take appropriate legal or administrative action to assure proper enforcement of QBS.
- Work with other like-minded organizations in state QBS facilitator programs and participate in other activities to promote QBS.
- Implement a public relations strategy to coordinate media articles, presentations and other collateral materials and activities to promote QBS.
Goal 3: Advocating improvement of the business practices of members.
Objective A: Promulgate standards of practice and technical standards, enforce the code of ethics, and publish surveys and other information on the geospatial business.
- Explore methods for enforcing code of ethics.
- Promote MAPPS standard contract language as a resource for member firms.
- Maintain third party partner with MAPPS on business data surveys for publication and sale every 3 years.
- Promote ethics education and awareness.
Goal 4: Improving business and professional image of member firms and MAPPS.
Objective A: Support a program for licensing of geospatial professionals.
- Monitor and influence state legislation affecting licensing of geospatial professionals and assure fair and equitable grandfather provisions.
- Support NCEES task force recommendations.
- Seek a uniform, national license for photogrammetrists and other geospatial practitioners.
- Inform members of licensing responsibilities and requirements.
Objective B: Implement programs to recognize exemplary practice in geospatial.
- Implement Awards Program, with active support and volunteer help from the membership.
- Implement a project (public/private) awards program.
- Encourage member firms to publish in trade press on projects, standards of practice, etc.
Objective C: Educate targeted external publics on MAPPS and the geospatial profession.
- Promote and disseminate MAPPS career brochure.
- Support member firms' participation in school career days.
- Participate in Labor Department's geospatial workforce development initiative.
- Implement a web site strategy to include content promoting the profession and applications.
Goal 5: Encouraging and enabling members to interact with each other and with stakeholders.
Objective A: Provide a forum for networking and teaming among firms in MAPPS.
- Improve roundtable sessions.
- Host sessions on teaming.
Objective B: Act as a conduit for inter-action between MAPPS member firms and universities and government agencies.
- Expand and improve dialogue between MAPPS and other sectors and organizations (NSGIC, universities).
- Expand and improve Agency Liaison Committees.
Goal 6: Providing effective education programs for members to increase the knowledge and competency of their personnel.
Objective A: Implement programs to keep members informed of emerging technologies and methods.
- Sponsor programs and partner with other organizations to educate member firm principals on technology, markets and management methods.
- Enhance sessions at MAPPS meetings and seek additional subjects for specialty conferences.
- Solicit member input on speakers and topics at MAPPS meetings.
- Increase role of MAPPS technical partners in programming of MAPPS meeting.
Objective B: Implement partnerships with universities on post secondary and continuing education and on defining the respective roles of universities and private firms.
- Develop a MAPPS "endorsement" process of university programs.
- Implement internship programs for college students in MAPPS member firms.
- Implement a visiting, adjunct instructor program for MAPPS member firm principals to speak and teach at universities.
Goal 7: Growing and enhancing MAPPS as an association and improving its value to the members.
Objective A: Represent the majority of private geospatial firms through growth of MAPPS by actively seeking all qualified companies for membership.
- Increase frequency of MAPPS exhibits at trade shows and user conferences.
- Encourage member recruitment of new members.
- Maintain a "member get a member" campaign.
- Encourage members to put MAPPS logo on their brochures, web pages, etc.
- Promote "Buy MAPPS."
- Develop prospect lists.
- Conduct surveys of non-members to determine reason(s) for not being a member of MAPPS.
- Conduct exit survey of non-renewing members to determine reasons for leaving the organization.
- Highlight members' success stories and testimonials on benefits of membership.
- Continue to broaden membership beyond photogrammetry to firms in other geospatial disciplines and recruit more members and associate members in these disciplines.
Objective B: Increase non-dues income.
- Explore benefits programs/business services (e.g. E&O insurance, aviation insurance).
Objective C: Strengthen MAPPS committees and provide increased opportunities for member participation
- Provide more information to members on committees, members, and activities
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