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MAPPS Fall Policy Conference & Excellence Awards Presentation
In Conjunction With ASPRS/CaGIS 2010 Fall Specialty Conference
Awards Reception Wednesday, November 17, 2010
Policy Conference Thursday, November 18, 2010
Doubletree Hotel at Entrance to Universal Orlando
Orlando, Florida
Hotel Information: Click here |
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Position Announcement
Product Marketing Specialist-Imagery at ESRI
The Company:
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. We develop and support innovative tools for visualizing, analyzing, and managing geographic data on the desktop, on a server, across the enterprise, in a mobile environment, and on the Web. With annual revenues of $660 million and our software used in more than 300,000 organizations worldwide, ESRI is the market leader in GIS.
ESRI employs 2,700 people in the U.S., 1,900 of whom are based at our Redlands headquarters, a community ideally located in Southern California. We offer exceptional benefits, competitive salaries, 401(k) and profit sharing programs, scholarships, tuition assistance, a Cafe complete with Starbucks coffee bar, an onsite fitness center, and much more.
General
Are you a results-oriented professional with experience in software technology and remote sensing? Utilize these skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase sales and awareness of ESRI's GIS software products.
Department
Product Marketing
Responsibilities
- Perform marketing activities for one or more ESRI software products including direct marketing, public relations, advertising, social media 2.0, and events
- Create and implement marketing plans and product launch plans
- Position and promote ESRI products to prospects, customers, press, and analysts
- Understand user and buyer personas including demographics, business functions, professional motivations, technical knowledge, and company profiles
- Author and edit content for brochures, Web pages, case studies, press releases, white papers, seminars, advertisements, demos, sales tool kits, and other marketing collateral
- Participate in the product requirements definition process
Requirements
- Bachelors or masters in communications, remote sensing, marketing, information management, or other related fields
- Outstanding written and verbal communication skills with the specific ability to understand and convey technical information in a non-technical manner
- A minimum of seven years of professional work experience with at least three years of experience in product marketing, marketing program management, or consulting
- Strong project management, customer service, and problem-solving skills
- Strategic thinker; ability to manage long-term and cross-product issues
- Self-starter, detail- and task-oriented; able to successfully manage multiple priorities and work well in a cross-functional team environment
- Demonstrated capacity for developing and understanding marketing strategy
Recommended Qualifications
- Familiarity and experience with remote sensing technology
- Prior experience in the software industry
Interested candidates should send a cover letter and resume to rgagnon@esri.com and apply online at www.esri.com/careers.
ESRI is an equal opportunity employer (EOE) supporting diversity in the workforce.
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